“Read Firefly Magic …it will forever change the way you do marketing.” – Jenn Granneman, author of The Secret Lives of Introverts
Lauren Sapala coached Highly Sensitive Writers for years before she discovered one of the biggest obstacles holding them back in their writing careers: a rock-solid resistance to marketing. Regardless of the wealth of book marketing tools and resources available to writers and artists today, most highly creative people still feel suspicious, confused, or just plain turned off by marketing and sales. The hidden reason behind this resistance is a deeply rooted fear that marketing for writers always results in a loss of integrity for the writer.
Almost all highly creative people are also Highly Sensitive People, many of which are INFJ or INFP personality types. These Highly Sensitive Writers feel any possible threat to their integrity intensely. The fear they feel around marketing takes root in limiting beliefs that shut them down before they even begin. Lauren Sapala shares stories and strategies to help Highly Sensitive Writers shift their mindset and open up to new ways to promote their work. She helps all writers realize that—due to their Highly Sensitive nature—they might just make the best salespeople of all.
“This isn’t your typical marketing book, it much deeper.” Benjamin Thomas
Lauren Sapala is a writing coach who specializes in coaching introverted, intuitive writers. She founded the WriteCity writing groups in Seattle and San Francisco and currently blogs about writing and creativity at www.laurensapala.com.